Conveniently, I don’t even have to explain it to you. The #icebucketchallenge.
The origins of the challenge are incredible and moving…
And the way it’s taken on cult status through the magic of social media is nothing short of mind-boggling.
So when I was challenged yesterday — I had to make a choice. The challenge flying around Facebook is: Dump or Donate.
Sure, plenty of people are probably doing both. And there’s no arguing with the awareness this thing is generating for a truly wretched disease and worthy cause.
Dump or Donate.
I choose DONATE.
And since I’ve developed a taste for running (and walking!) for my favorite causes…
And since I personally believe in the power of social media to bring amazing opportunities to thousands of people…
Team NOTHING IS IMPOSSIBLE from Saatchi & Saatchi X is supporting the Northwest Arkansas Walk to Defeat ALS on September 27 in Bentonville, Arkansas
I’m sure there will be plenty of ice water at the finish line.