Conveniently, I don’t even have to explain it to you. The #icebucketchallenge.

The origins of the challenge are incredible and moving…

And the way it’s taken on cult status through the magic of social media is nothing short of mind-boggling.

So when I was challenged yesterday — I had to make a choice. The challenge flying around Facebook is: Dump or Donate.

Sure, plenty of people are probably doing both. And there’s no arguing with the awareness this thing is generating for a truly wretched disease and worthy cause.

Dump or Donate.

I choose DONATE.

And since I’ve developed a taste for running (and walking!) for my favorite causes…

And since I personally believe in the power of social media to bring amazing opportunities to thousands of people…

And since I happen to work with a bunch of other people who believe the same thing… saatchixlogo

Team NOTHING IS IMPOSSIBLE from Saatchi & Saatchi X is supporting the Northwest Arkansas Walk to Defeat ALS on September 27 in Bentonville, Arkansas

CLICK HERE to join our team or donate to the cause.

I’m sure there will be plenty of ice water at the finish line.

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