Please be kind enough to read the below request from our office in New Zealand and follow the instructions in order to help them fulfill their objective.
Saatchi & Saatchi New Zealand have created a buzzword to launch a new vodka product called Stark. It is a derivative of the product name and encompasses everything the brand Stark stands for.
The word: Starkish
Definition: Starkish (adjective): Anything or anyone exhibiting a sense of good taste and proportion
The next step is to get the word into the Oxford Dictionary.
The New Zealand agency needs over two thousand signatures to be eligible for the dictionary. To make it official all they need you to do is go to the petition link below, enter your name and press submit. Then forward it on to all your friends and colleagues.
http://www.petitiononline.com/starkish/petition.html
Your kind help and co-operation with this request is, as always, much appreciated.
Many thanks and kind regards,
Emma
emma.bartholomew@saatchi.co.uk
+44 20 7462 7435
SAATCHI & SAATCHI – IDEAS COMPANY
2006 – Year of Sisomo: the future on screen